At HCOA fitness is a family activity where you can enjoy a friendly, relaxed environment featuring contemporary cardio and strength training equipment, a full schedule of group classes, tanning, sauna and free childcare.

When HCOA came to us they had brought us another design agencies attempt at new logo designs but neither embodied the image they where looking for. HCOA wanted a fresh and modern look that embodied fitness.

We created several different archetypes for the logo playing on different letter placements and several fitness oriented emblems. At the end the HCOA team decided on the runner image inside a green emblem with a blue swoosh to emphasize on motion.

This was a great project to work on and are pleased we could move HCOA into the future.