Kruisin Krome is an annual 2-day event that takes place in Miami, Florida. Held at Miccosukee Resort and Gaming Center, the event brings value not only from revenue generated by registration fees, but also vendor sales and hotel/casino intake. In short, higher attendance means happy vendors and greater revenue and repeat business the following year. Their goal was to drive attendance by increasing awareness.
- Strategic Planning
- Email Marketing
- Visual Design
- Interaction Design
- WebpanL Integration
- TV Animation
ZOO designed an integrated campaign that led to a 200% increase in attendance - even during an economic recession - and a corresponding increase in revenue both for the resort and participating vendors. Because we automated a manual process, the new streamlined operation also saved significant time and money.
A Results-Oriented Campaign…
ZOO developed a complete, branded multimedia campaign to increase awareness of the event, and designed a robust, 1 page website that allowed online registration and payment. With the infrastructure that was developed, the campaign elements can be updated for use each year. Campaign elements include the website, a newsletter, email blasts, direct mail, registration packet, onsite signage and a 30 second TV commercial that ran on local networks.
The fun, attention-grabbing TV spot incorporated the campaign’s graphics and was created in full HD. It drove qualified traffic to the site and WebpanL was set up to measure TV response rate so the client could have a quantitative measure of success.Watch the TV spot.
…With the Client at the Helm Kruisin Krome is an excellent example of how WebpanL can be used to more effectively manage an independent promotion or event. With WebpanL, the client can take control and perform multiple functions from one area:v
- Compose and send emails to designated lists and view open rates, forwards, bounce backs, etc.
- Set up and manage autoresponders
- Monitor newsletter subscriptions
- Track traffic from the TV promotion
- View vehicle registrations and payments
- Manage/change site content
- Archive data for future comparison
ZOO is now redesigning the client's main website. We will soon begin on the graphics for the 2011 auto show to ensure that Kruisin Krome is on Kruise Kontrol (sorry, we couldn't resist).
ZOO cre8ed a single page dashboard from which multiple real-time key indicators - such as event registrations and sales revenue – could be viewed. This allowed event management to make informed decisions regarding staffing levels, food requirements, security needs and more. WebpanL helps clients make better decisions.Technology:
- - HTML 5
- - Ajax
- - WebpanL
- - Flash
"We saw a massive increase in web hits, registrations and attendance with the campaign ZOO did. They are easy to work with and they deliver."